Branding & Identity

At the heart of any successful business is a good brand!

A brand is what you and your customers see at the forefront of your services. The value of your brand is a vital component to your current and future success. It’s not only the awareness that matters, it’s the credibility and positive feeling your customers have towards your brand. A well considered, both visually appealing and carefully thought out strong brand can make any business stand out from the crowd no matter what industry you are in.

Consistency is vital in creating a strong brand. No matter what services you are offering, everything your customers views should be connected in some way. For example, letters, emails, stationery, promotion packs, uniforms etc. Here at Distinctive UK we are here to offer professional services unique to your branding needs.

A brand identity represents your company’s values, services, ideas and personality. A consistent and well-positioned brand can do your advertising, it can generate loyalty from your customers, and make you the envy of your competitors.

Isn’t it just a logo? Maybe that’s how it starts out but it goes way beyond being ‘just a logo’. Sure, there can be a logo, a distinctive font and colour scheme, but it’s how you choose them and pull them all together that sets you apart.

“A brand is a symbolic embodiment of all the information connected to the product and serves to create associations and expectations around it.” Powerful stuff. But then again, isn’t that what you want from your brand?

Our dynamic designers will make sure your corporate identity doesn’t just blend in with the other businesses around you. We know that a lacklustre logo is the startpoint for a weak brand marketing campaign and will employ our extensive expertise to help convey your business branding message to your customers. Get in touch to discuss how we can help you, from selecting appropriate colour schemes and typography to developing your business stationery and collateral.